After the incredible success of last year’s inaugural WE Create, Wella Professionals is excited to announce it will return for 2022 in what will be their biggest virtual event yet. On September 18, 2022, with shows at 7 a.m. EST/4 a.m. PST or 1 p.m. EST/10 a.m. PST, this experience will bring together the hairdressing community from around the globe, inspiring hair professionals everywhere to “Shine On!”
Whether a world-leading hairdresser or a stylist in a small independent salon, WE Create 2022 will place every professional center stage—giving them the knowledge, tools, and opportunity to maximize their professional and personal growth.
This year’s event will focus on the power of transformation, with Wella experts and leading industry figures sharing their expertise to help stylists create positive change for themselves, their customers, and their communities.
A team of global artists will contribute to WE Create 2022, including James Earnshaw, Patricia Nikole, Rob Eaton, Briana Cisneros, Dereq Clark, Akin Konizi, Romeu Filipe, Noriyoshi Miyachi, and Renya Xydis.
The two-hour program of entertainment and insight will include challenges that test the skills and knowledge of these top creatives, alongside iconic transformations, exclusive interviews, a backstage immersion to New York Fashion Week, and styling tips from around the world.
Registration for this live-streamed event is free, with online sign-up available now. For registration, visit www.events.wella.com/wecreate.