posted on: 01/19/2026
Pricing transparency is a new legislative topic, but behind the chair, the idea of strict service menu rules may clash with some professionals and the reality of customized care.
New York recently filed a bill that would require cosmetologists to disclose service prices twice: Once when booking and again before service begins. The goal is to protect consumers from surprise charges and to promote transparency. In medical settings, this level of openness is welcomed; no one wants a mysterious, unexpected charge. However, when it comes to beauty, does this level of regulation solve a real problem, or does it create new ones? Are clients feeling misled?
As the conversation around price disclosure grows, it’s worth exploring how laws like this could help or hinder hair professionals. We’ve assembled the pros and cons and some best pricing practices every professional should have in place.
Pros: Building Trust and Client Connection
From the moment a client books to the moment they check out, transparent pricing can positively shape their salon experience. When clients know exactly what they’re paying for, they feel informed and included. Providing clear expectations from the get-go helps reduce financial anxiety and sets the tone for an enjoyable visit. A strong, transparent price list should include:
- Service cost and what’s included
- Optional add-ons or upgrades
- Follow-up or complimentary services
Avoid using “base costs” and vague wording such as “starting at.” Even if it means listing multiple scenarios or tiered pricing, a fully transparent menu helps clients plan and prevents sticker shock at the front desk. It may also prevent negative reviews, which is always a win.
This leads to how transparent pricing can support client retention. Clients who feel informed are more likely to become your beloved regulars, the ones who prebook and keep your books steady. One factor that can turn a fair-weather client into a repeat regular is consistent pricing. Giving clients financial predictability builds long-term trust, and that’s an excellent foundation for repeat business.
Some tools that make transparent pricing easy:
- Written price lists: Brochures, signage, and printed menus keep info consistent and visible.
- Online booking platforms: Clients can see prices before they click “confirm.”
- Itemized receipts: List all services and/or products used to avoid confusion.
- Consistent communication: Train your team so every client receives the same pricing information.
Cons: Being Boxed in and Stifled
On paper, transparent pricing sounds like a win-win. But the proposed New York bill raises concerns. If you must disclose pricing at booking and again before the service, that could lock you into a fixed price, even if a client’s needs change.
Unlike a fixed medical copay, cosmetology services vary client to client. A haircut and blowout can look different depending on hair density, texture, length, and product usage. A price law that’s overly rigid may assume every service is identical. But seasoned stylists know that’s not the case. Once you see a client’s hair in person, their needs may shift. Imagine this: A client books a haircut, but their hair is extremely dry (it’s winter!) and could benefit from a deep conditioning treatment. With a restrictive price transparency law, you face a dilemma:
- Perform the basic haircut
- Add the conditioning treatment and charge more but risk a compliance issue
Even more complex are color services, when a client’s hair density or length requires more product than expected. In this scenario, you’d complete the service because your reputation is literally walking out the door. But without the ability to adjust pricing for extra tubes of color, you’re on the hook absorbing additional costs. Cosmetology is hands-on and adaptive. You assess, adjust, and customize in real time. Price transparency laws could unintentionally limit personalized or necessary hair care needs.
Best Pricing Practices for Pros
While lawmakers sort out the details, there’s plenty you can do right now to keep pricing clear and stress-free for everyone.
- Publish clear prices: Skip vague terms like “starting at,” “as low as,” and “up to.” If pricing varies, explain why and offer a range.
- Discuss add-ons up front: Let clients know what’s included, recommended, and optional.
- Avoid hidden fees: Inform clients if something costs extra before a service begins (add-ons, products, time).
- Require consultations for complex services: For treatments like balayage, color corrections, or hair extensions, a consultation provides clients with clear pricing expectations.
- Update your menu regularly: Make a habit of revisiting your pricing so it reflects your expertise, product costs, and current market trends. If it’s been five years, it’s probably time to reassess.
As the industry continues to evolve, so will conversations around pricing transparency. And while pricing in the beauty space isn’t one-size-fits-all, what matters most is choosing a system that supports your workflow and keeps clients feeling informed and cared for. Trust your expertise, because you’re the one who knows what works best in your chair.
Bonus reading for the financially savvy hair pro: Check out our Indie Stylist article “Pay Raise” to explore financial strategies for hair professionals.