Truly Sustainable Luxury

 

R+Co BLEU

 

Editorial edge and salon styling merge in the first groundbreaking range of clean, sustainable luxury hair care. R+Co BLEU is a luxurious, couture-caliber capsule collection from R+Co, created for all hair types and textures, that brings glamour, sophistication, unparalleled quality, and ingredient innovation to daily hair care with a new range of clean, high-performance daily essentials.

R+Co BLEU is informed by the keen editorial eye, artist’s craft, and incomparable authority of R+Co’s core Collective: a group of the industry’s most exceptional hairstylists and colorists who, with over a century of experience among them, are responsible for creating many of pop culture’s most iconic looks and needle-moving fashion moments. The eco-conscious line combines modernity and style with breakthrough innovations in formulation, sustainability, and iconic packaging design. The resulting high-performance essentials give clients the ability to confidently create fashion-forward signature styles with everyday ease.

Named for the calming blue waters and restorative tranquility of destinations like Capri, Positano, and the Caribbean islands, R+Co BLEU is focused on restoring and maintaining hair’s health. Strategic, prescriptive products heal, rebuild, nourish, and protect, addressing the factors that compromise hair, from chemical processes and heat styling to hormone fluctuations and stress. The carefully edited results-driven lineup enables consumers and professional stylists alike to create looks infused with flexibility, movement, and megawatt shine for luxurious hair that keeps its style intact. The transformative products are expertly formulated to improve hair’s quality and condition with continued use.

The uncompromising, fashion-forward line was designed with ease of use in mind. The professional-caliber range simplifies the process of selecting and using products to enable consumers, with the help of their trusted salon professional, to build personalized regimens that allow them to achieve optimal results in any climate in order to confidently express their individual style.

About BLEU

Sustainability: 
R+Co BLEU is founded upon the guiding principle that luxury today is defined by unparalleled quality and performance, overarching thoughtfulness, and a commitment to sustainable practices. The mark of true luxury means products that elevate the everyday experience while delivering on environmentally conscious, renewable methodologies.

The brand is proud to make a lasting commitment to the environment with cutting-edge packaging that is both recycled and recyclable, creating a continuous cycle of sustainability. A cornerstone of R+Co BLEU’s philosophy and design is its commitment to using PCR: post-consumer resources. This includes recovering plastics and single-use components once the initial lifecycle has been completed.
 

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