Tied Up in Texture

This holiday season, put a little jingle in guest’s jangle with two texture-forward sculpted styles fit for any festive fête.   

Faux Shag 

Hair: Anna Peters (@annas_hair_retreat), Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design Studio  

Model: Melika Gradek 

Prep the root and mid-shaft with a Sam Villa Signature Series Textur Professional Texturizing Iron to add volume. 

Hairdresser Anna Peters preps her client's roots and mid-shaft with a texturizing iron for a faux shag look.

Curl the prepared section by wrapping hair around a Sam Villa Artist Series 2-in-1 Marcel Iron and Wand 1” in a spiral fashion. Secure with a clip to cool and set. 

Hair stylist Anna Peters curls the back section of her client's hair in spirals for a faux shag look.

Remove clips and allow curls to fall freely. Using a Sam Villa Artist Series Polishing Paddle Brush, brush the hair up and twist on top of the head. 

Hairstylist Anna Peters brushes curls upwards and twists to the top of her client's head for a faux shag look.

Repeat on the opposite side and secure with bobby pins. 

Hair stylist Anna Peters pins the top section of her client's hair for a faux shag look.

Once secured, gently separate curls with fingers.  

Hair stylist Anna Peters separates her client's curls for a faux shag look.

“This is a fun look, because you can create it on almost any hair length. It’s really all about the pinning of the texture to create a cool shape,” says Peters.  “If your guest’s hair doesn’t hold a curl well, use a smaller iron for a tighter curl pattern—it will hold better.” 

A model poses to show off her faux shag hairstyle.

Expanded Texture 

Hair: Ashley Brown (@ash_hairbarbie), Sam Villa Ambassador and Mizani Artist  

Model: Noel Hollis 

Prep by shampooing and conditioning hair with Mizani True Textures Moisture Replenish Shampoo and Conditioner. After rinsing, cover the hair with a plastic cap. Start at the nape with a horizontal section. Keep the rest of the hair in the plastic cap. Saturate the section with water and Mizani 25 Miracle Milk Leave-in Conditioner. 

Ashley Brown hair

Evenly distribute product with a Sam Villa Signature Series 9 Row Finishing Brush. Follow with Mizani CoCo Dew and Foam Wrap. Apply liberally and dispense with the brush. 

Ashley Brown hair

Scrunch product into hair, and gently separate curls for added definition. 

Ashley Brown hair

Repeat steps 1–4 with the remaining sections of the hair. 

Diffuse with a Sam Villa Light Professional Ionic Blow Dryer and deep bowl diffuser on high heat with low air speed. Try not to touch or disrupt the curls while diffusing. To lock in the curl pattern, start diffusing hair with the head in an upright position. Once the curls are set, add volume and finish diffusing by moving the head forward, backward and side to side. 

Ashley Brown hair

“A good cut will celebrate natural texture, as well as allow for style shifting into other looks more easily, which is great for the holiday party season,” explains Brown.  “And remember, use a brush for detangling—it’s much better than a comb—and the hold hair midway down the length when brushing to avoid creating tension at the root.” 

Ashley Brown hair

Artistic Director: Teresa Romero 
Photography: Nico Norsdström/Obsidian and Blush 
Makeup: Tanya Ortega and Leticia Tapia 
Wardrobe: Michi Lafary/Obsidian and Blush 
Tools: Sam Villa 
Products: Redken 

Sam Villa is the co-founder and chief creative officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced at samvilla.com.   


Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...