IGK introduces the new Good Behavior Collection, three products designed to tame those wild tresses whether you are styling curly or straight. Each product contains spirulina protein, which strengthens and nourishes hair.
Good Behavior 4-in-1 Prep Spray:
A multi-tasking primer that detangles, controls frizz for up to 48 hours, provides 450° heat protection and adds shine. As an added bonus it is great to air dry or diffuse into curly hair and can be to refresh in between wash days.
Good Behavior Spirulina Protein Smoothing Blowout Balm:
Mimics the effect of a keratin treatment while offering 72-hour frizz control and up to 450° heat protection. This heat-activated formula starts as a thick cream, but melts into the hair with the heat of the blow dryer, delivering lasting sleekness, style memory, and shine without weighing the hair down.
AHP's Britt DuBose tried out the Good Behavior Spirulina Protein Smoothing Blowout Balm, and here's what she had to say: " I tried this on my semi-curly, definitely frizzy hair. At first, I was worried about my hair feeling weighed down and not having any movement because of how thick the cream is. I was pleasantly surprised with how it just melted into my hair. It didn’t feel like I was wearing any product at all. After blow drying, I curled my hair and didn’t have to curl it again for a couple of days. The style memory was impressive, and I didn’t have to worry about frizz, even after sleeping and brushing my hair, until my next wash."
Good Behavior Spirulina Protein Smoothing Spray:
Delivers keratin treatment-like results without the commitment. Spirulina protein leaves hair healthy, shiny, and sleek while an innovative bonding polymer mimics the coating of a keratin treatment. Styling time is quicker, and hair is left frizz-free, humidity-resistant, and dramatically softer and shinier, while curls and waves are relaxed until your next wash.
AHP’s Maggie Staszcuk, who has thick, curly hair, tried the Good Behavior Spirulina Protein Smoothing Spray. She says: "I was impressed at the fine mist that made it very easy to apply. It did not weigh my hair down. After flat-ironing my hair, I will often get static and flyaways, but not this time. My hair maintained body and shine until her next wash. I really loved the beachy scent of the spray, too!"
Check out this video to see how Isabella Figueroa (@thefashionisa) uses the Good Behavior collection.