Position Yourself as an Expert

Are we losing our personal connections? Websites and apps that were once just a source of entertainment are now where people turn to for advice. Here are some tips on how to position yourself as the expert and grow your business:  

  1. Answer questions. 
  • Spend a few minutes answering questions in forums like Reddit, Facebook, or other outlets. You’ll be seen as knowledgeable and approachable. 
  • Always include “as a licensed cosmetologist or barber.”  
  1. Create content for your business. 
  • Beyond posting on TikTok and Instagram, don’t forget to blog regularly. 
  • As people read, share, and backlink to your content, you get the bonus of Google considering you an expert, which changes page placement and drives more traffic to your business.  
  1. Take a deep dive into your chosen topics. 
  • Offer more in-depth explanations.  
  • Consider an opinionated stance on your topic, but back it up with data. Sharing your expert knowledge will build trust faster than trying to please everyone with a middle-of-the-road position. 
  1. Earn social proof. 
  • Do not be afraid to ask for reviews. 
  • Post client testimonials, which increase your content and builds street cred. 
  1. Be expensive. 
  • Most people are conditioned to assume that expensive equals quality. 
  • When you charge more than others, you’re telling them you have superior skills. 

Are you new to the industry and feel you haven’t yet established your niche in the market or built your expertise? Here, Entrepreneur.com shares 10 steps to becoming an industry expert in the next 12 months.  

  1. Purchase the top 10 most popular books on your subject. 
  2. Follow the top industry experts. 
  3. Take an industry course. 
  4. Make connections with others in the domain. 
  5. Join an industry networking association. 
  6. Attend industry trade shows. 
  7. Participate in relative industry advisory groups. 
  8. Listen to podcasts. 
  9. Stay up to date on industry news. 
  10. Volunteer for a non-profit organization. 


How do I promote myself as a cosmetologist or barber? 

  • Ask for referrals. 
  • Reward clients with loyalty cards. 
  • Run social media marketing campaigns. 
  • Maximize community outreach and partner with local businesses as well as your chamber of commerce. 
  • Optimize your website to increase SEO and visibility. 

How long does it take to become a successful cosmetologist or barber? 

Training to become a barber or cosmetologist takes, on average, 11–12 months full-time or 22–24 months part-time. Depending on the state you live in, the clock hour program can be anywhere from 1,000 to 2,000 hours. 

How do new hairstylists or barbers get clients? 

  • Create a portfolio to showcase your work and before-and-after pictures. 
  • Market yourself on social media. 
  • Develop a relationship with beauty industry insiders including fellow hairstylists and barbers, manufacturers, and suppliers. 
  • Ask for referrals and build credibility with online reviews. 
  • Run promotions to increase your client list. 


Like articles like this or want to learn more about something else? Let us know at lkline@associatedhairprofessionals.com  

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