John Paul Mitchell Systems (JPMS), the leader in professional hair care, has announced model and activist Quannah Chasinghorse as the newest Global Ambassador for Paul Mitchell. The brand will debut its 2023 “Iconic Campaign,” celebrating bold, fearless trailblazers through global marketing and advertising initiatives across digital, retail, out-of-home, and experiential.
Together, two icons honor inclusion and self-expression, sharing an uncompromising commitment to authenticity, compassion, and equity. “I am honored to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal,” says Quannah.
As a modern icon, Quannah continues to break barriers, redefining beauty and championing her heritage through her style while embracing the strength of her voice to advocate for a better future. “Growing up, I struggled with my looks. I didn’t feel beautiful since I didn’t fit standard beauty ideals. I realized I would never fit the mold, so I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland,” says Quannah.
A member of the Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota) tribes, Quannah proudly advocates for climate action and the preservation of Indigenous lands. “I grew up seeing my mom work so hard for her people—she taught me that there’s no shame in speaking up,” says Quannah.
With a combined passion for community, sustainability, diversity, and inclusion, Paul Mitchell is proud to partner with Quannah to continue the brand’s sustainability initiatives. In support of Quannah’s mission to preserve and protect our world and its people, Paul Mitchell is partnering with Nia Tero (“Our Earth”, in Esperanto) a US-based non-profit that works in solidarity with Indigenous peoples worldwide. The charitable partnership will feature both monetary and awareness initiatives throughout the year.
“We are honored to have Quannah as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honor her heritage and efforts to protect our planet. Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care, and compassion. We couldn’t be more thrilled to have her as a partner,” says Michaeline DeJoria, chief executive officer of John Paul Mitchell Systems.
The Iconic campaign will be featured across media platforms and on paulmitchell.com starting January 30, 2023.
About John Paul Mitchell Systems
John Paul Mitchell Systems, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for over 40 years. The company produces salon-quality hair care, hair color, and styling tools through a family of brands including Paul Mitchell, Paul Mitchell Clean Beauty, Paul Mitchell Professional Hair Color, Paul Mitchell Pro Tools, Tea Tree, Awapuhi Wild Ginger, MITCH, MVRCK, and Neuro. JPMS was the first professional hair care company to take a stand against animal testing during its inception in 1980. In accordance with co-founder and chairman of the board John Paul DeJoria’s motto, “Success unshared is failure,” the company has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.
About Quannah Chasinghorse
Quannah Chasinghorse is a model, activist and member of the Hän Gwich’in (from Alaska and Canada) and Sicangu/Oglala Lakota (Rosebud Reservation, South Dakota) tribes who proudly advocates for climate action and the preservation of Indigenous land. Quannah grew up learning her ways of life and values and continues to uphold them as they are sacred and keeps her grounded. As an Indigenous-land protector for the Arctic National Wildlife Refuge, Quannah is passionate about protecting sacred lands from oil development and fights for climate justice. Quannah’s deep connection to the lands and her people’s way of life guides and informs everything she does and stands for. She is an avid snowboarder, guitar and ukulele player, and is apprenticing as a traditional Indigenous tattoo artist. Quannah is honored to have made Teen Vogue’s “Top 21 under 21" and Forbes “30 Under 30” lists, recently nominated for a “Model of the Year” at the British Fashion Awards and has graced the covers of National Geographic, Allure's "Best of Beauty" issue, ELLE, and Vogue Mexico among others. Quannah is represented by IMG Models and WME, and currently resides in Los Angeles.
About Nia Tero
Nia Tero is a US-based non-profit working in solidarity with Indigenous peoples. The organization's governing bodies, leadership, and staff are of diverse non-Indigenous and Indigenous identities and life experiences, viewing this diversity as a source of strength as a bridging organization committed to Indigenous self-determination and an inclusive culture guided by Indigenous wisdom, practices, and protocols.