Our "New Normal"

How the beauty industry is virtually adapting to life during a pandemic

By Britt DuBose

So, you had to postpone your big plans to attend that hair show. And the class you saved up for has been cancelled. What are you going to do now? Where are you going to look to keep yourself inspired and educated? Where can you go to network with all your hair friends?

Not to worry! The big shows and educators out there know how important education and networking are in our industry, and they are adapting to fit the unique times we find ourselves in. There are plenty of virtual events and education to tide us over until we can meet in person again.

Here are a few to check out:

  1. A stock image of male hairstylist using tabletBTC University: Online education provided by behindthechair.com. Here you will find classes on cutting, coloring, business, and everything in between. You can purchase a subscription, which will give you unlimited access to over 100 hours of education, or you can choose classes a la carte.
  2. Beauty Connect: An immersive digital show put on by SalonCentric. It takes place October 25­–26, 2020. You can attend classes, socialize with the pros, and shop the exhibit floor. Check out the website for more information.
  3. L’Oréal Access: A virtual hub for professionals that features classes and webinars on virtually every subject. Many of them center around the brands that are owned by L’Oréal, but they’re educational whether you use their brands or not. And it’s free to sign up!
  4. Hairbrained Live Academy: Hairbrained has been offering a live classroom experience online for a while now. You can purchase past courses a la carte and tune into live courses from their website.
  5. Hair Love Retreat: Elizabeth Faye and her team have provided some quality free business education. They have also turned their in-person event into a virtual one. There are still two days you can catch it: October 19, 2020 and November 2, 2020.

Many of your favorite brands offer online education as well, so be sure to visit their sites regularly.

Whether this is the “new normal” or “just to get us through” remains to be seen. But we grateful for our hair community and how quickly they have adapted to provide the support we all need.


Are you a licensed hairstylist or barber with something to share with other stylists? We would love to publish your expertise in our blog or AHP Indie Stylist magazine! Reach out to our editor mary@associatedhairprofessionals.com for more information.


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