Capitalize on Client Qualities

We all expect our beauty experts to advise us on what we should be doing to get the most out of our looks. This is part of what we pay for when we obtain professional services. However, it's equally important to be advised on what not to do.

To start, it's easy to get comfortable to a specific look and never want to make a change. After all, styling becomes as easy as riding a bike and it's easy to see yourself in the mirror each day. However, most looks, while they may return from time to time, have a season.

A person's style in their twenties may look great, but there may be a better style for their thirties. Let's take hair. Style, texture, thickness, and luster can all change with time. Make sure to consider this. It doesn't mean you have to recommend your mother's haircut to a client just because they hit a certain age. The idea is to keep the look fresh no matter what age.

What about items like lashes and brows? What a client was wearing two decades ago may not suit them for the current decade. Plain and simple, it may be out of style. What about beauty techniques? We must also consider all of the advances and how services have changed over the years.

Now, let's contemplate our client. A mistake many people make is selecting a look strictly based on convenience. While having a low-maintenance style can be great, picking a style based on this method is not always the right decision. As a professional, it's important that we not only provide services, but we also apply our knowledge in ways that will assist our clients in accentuating their natural beauty while staying current. Equally important is ensuring the look or service you recommend is fitting for the client's lifestyle as well as their career. For example, you may not want to recommend a skin care procedure that has a long down time for someone who doesn't have any time off of work. These are items to be discussed and evaluated.

While trying something new is recommended, if a client has worn the same hairstyle for more than a decade, you may want to take a slower approach to change. This means don't suggest something so extreme that they will immediately want to return to their past style. It's easy to make changes gradually that allow for an adjustment period.

Next, don't encourage a client to adopt a look just because it's trending. It has to be the right fit. For example, not everyone wants a deep dark microbladed brow. Those who try to force a certain look on their client often end up with an unhappy client that they lose. Yes, check out new styles, but always include your client in a consultation that addresses lifestyle and the client's goals for maintenance, as well as the look in general.

The key to creating a great look is embracing and enhancing a client's natural attributes. It's knowing how to celebrate what the client already has. The key is to embrace their uniqueness and enhance the beauty stage they are at!

Article by Gina Rivera, Beauty Expert

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