Almost as anticipated as Fall Fashion Week (only almost!) is the Pantone Color Institute’s announcement of the Pantone Color of the Year. Recognized globally, the Pantone Color of the Year provides strategic direction for the world of trend and design—which, obviously, includes the hair industry.
The Pantone Color of the Year 2018 has been announced and it’s... drum roll please…
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
Want to get the look with hair color? Check out these examples of this enigmatic Ultra Violet:
PRAVANA Collective member and elite VIVIDS hair colorist Kayla Boyer used 50g VIVIDS Clear + 20g VIVIDS Violet for this spot-on color!
PRAVANA Collective member and elite VIVIDS hair colorist Taylor Rae created this on point color melt with VIVIDS violet at the root and VIVIDS Silver with drops of VIVIDS Violet through the mid-shaft through the ends.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.